I’ve always liked learning   why   things are the way they are. Especially in construction, where a lot of “new” ideas turn out to be very old ideas with better marketing. Take traditional Japanese construction   Kigumi   (木組み). For   over 1,300 years , dating back to around the   6th and 7th centuries , Japanese builders constructed buildings using   no nails and no glue . Just wood, gravity, and incredibly precise joinery. The pieces fit together so well that the structure

Early in my career, a supervisor told me something I didn’t fully understand at the time: “Sometimes the best jobs you get are the ones you don’t.” Back then, it sounded like something you say to feel better after losing a bid. Turns out, it’s one of the most accurate statements about growth in the construction materials business. Why “Winning Everything” Is a Problem A lot of construction materials companies equate growth with winning more work. More bids. More customers. Mo

I hear this all the time from construction materials companies: “If they really understood our product, we’d win more jobs.” It sounds logical. It’s also wrong. Because in construction, decisions are rarely made on who’s   better . They’re made on who feels   safer . Construction Buyers Aren’t Optimizing — They’re Protecting Themselves Most people involved in material decisions aren’t rewarded for innovation. They’re rewarded for   not screwing up . Architects don’t want the

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