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  • Writer's pictureManny Suárez

Building Tomorrow: The Construction Industry's Optimism Clashes with Tech Hesitancy in 2024


The construction industry's resilience in the face of challenges is evident in the How We Build Now Report by Procore. As we peer into 2024, the sector navigates downturns, labor shortages, and market volatility with optimism and strategic planning. However, one glaring issue persists—the industry's frustratingly slow adoption of technology.


Despite economic uncertainties, a remarkable 90% of surveyed professionals express confidence in market conditions for the next 12 months. This confidence, attributed partly to investments in government infrastructure, underscores the industry's capacity to weather storms. Yet, a closer look reveals a missed opportunity for rapid technological transformation.


The report emphasizes the need for data-driven decision-making, with 43% of respondents recognizing the value of historical project data. Investing in data solutions could save up to 13% of project spending. However, the industry's sluggish pace in embracing these solutions impedes progress.


Project challenges, including significant time spent on rework and data search, highlight the urgency for technology adoption. Construction professionals are increasingly aware of the benefits of technology, emphasizing efficiency through tech adoption and upskilling. Yet, the gap between recognition and implementation remains, contributing to projects being behind schedule and over budget.


Tech stack optimization is on the radar for many industry players, with 32% seeking new technology for operational efficiencies. However, a concerning 26% still rely on paper-based or non-digital processes, revealing a persistent hesitancy to fully embrace digital transformation. The frustration lies not in the absence of solutions but in the reluctance to adopt them swiftly.


Cash flow issues, a perennial concern in construction, could be mitigated with faster technology adoption. Delayed payments, affecting 47% of specialty contractors and 39% of general contractors, showcase the dire need for streamlined processes. Leveraging existing data to simplify payments and improve insurance programs is a solution staring the industry in the face, yet progress remains slow.


The construction industry's resilience is commendable, but its hesitancy to embrace technology hampers progress. As we approach 2024, the call for a more agile response to technological advancements echoes loudly. The future success of the construction sector hinges not just on facing challenges but on actively adopting the tools and innovations that can propel it into a more efficient and sustainable era. The time for a tech-forward construction industry is now, and the How We Build Now Report serves as both a reflection and a call to action.


Access report here

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