top of page
  • Writer's pictureManny Suárez

Charging Ahead: How Tomorrow's Roads Are Paving the Way to an Electric Future

One of my all-time favorite movie trilogies is “Back to the Future.” The thought of traveling through time with a quirky professor and meeting my parents before they became my parents seemed like an exhilarating adventure. The only things missing were a DeLorean and a Flux Capacitor to kickstart the journey.

One of my favorite scenes from the second movie was when Doc and Marty ventured into the futuristic year of 2015. The depiction of a futuristic city brimming with new technologies was exciting to imagine, especially the flying cars. I mean, who wouldn’t relish the idea of a car that could whisk you away from LA’s notorious traffic jams?

Alas, a decade later in 2024, flying cars remain a figment of our cinematic imaginations, and the fax machine—a pivotal plot device in Marty’s futuristic ordeal—has all but vanished. However, the absence of these futuristic marvels doesn’t mean that innovative breakthroughs in transportation are not on the horizon.

Recently, I explored the burgeoning challenges faced by electric vehicle (EV) owners, such as the scarcity of charging stations, especially in rural areas, lengthy charging times, and overly complex payment systems. These hurdles are significant, yet not insurmountable.

Enter the groundbreaking partnership between Holcim and Magment. Holcim is a global leader in building materials and solutions, known for its commitment to sustainability and innovation in construction. Magment, on the other hand, is a pioneering company specializing in magnetic cement-based materials, which are integral to their inductive charging technology. Together, they are at the forefront of developing roads that double as charging stations. This innovative approach, known as inductive charging, could revolutionize the way we power our electric vehicles.

Imagine driving your electric vehicle on highways that power your journey, eliminating the need for conventional charging stations and, with them, the dread of range anxiety. Inductive charging operates on the principle of electromagnetic fields to transfer energy between the road surface and the vehicle. Coils embedded in the pavement interact with a receiver in the vehicle to charge it wirelessly while in motion. This seamless integration of road infrastructure and vehicle charging not only promises to streamline the charging process but also paves the way for more sustainable transportation systems.

Of course, the implementation of such advanced technology is not without its challenges. Concerns regarding the cost of overhauling existing road networks, the efficiency of energy transfer, and the potential need for standardization across different vehicle makes and models are but a few of the hurdles that lie ahead. Yet, the pursuit of progress has always been about overcoming obstacles and pushing the boundaries of what’s possible.

In closing, while we may not yet have the flying cars that “Back to the Future” envisioned, the spirit of innovation that the trilogy instilled in us lives on. The roads of tomorrow, envisioned by the collaborative efforts of Holcim and Magment, may not lift us into the skies, but they promise to propel us towards a future where travel is not just about reaching our destination, but about sustaining our journey in harmony with the planet. The legacy of “Back to the Future” is not just in its whimsical view of the years ahead but in its enduring inspiration for inventors, dreamers, and everyday individuals to envision and forge a better tomorrow.



bottom of page